Product Design
Product Design is an approach that effectively combines business expectations, user needs, and technological possibilities to create best-in-class digital products.
Designing with a focus on securing basic needs and providing added value creates engaging products that foster long-term user relationships.
Our way to success
In the digital realm, the human factor often determines the success or failure of a project. The irreplaceable power of people working together is the heartbeat of any project’s success.
Team
Business Goals
Market Context
User Needs
Context of Use
User Environment
Technical Requirements
Success
Digital products of proven and documented quality
Our digital product creation is a step-by-step process. It involves continuous review, refinement, and enhancement at every phase. We integrate user opinions (User Driven Design), data analysis (Data Driven Design), and adapt to market shifts to deliver top-notch business solutions.
Well-organized design processes
Success hinges on structured design workflows and collaboration with skilled teams. Essential elements include distinct steps, timelines, and objectives, along with clear roles. Effective teamwork and open, honest communication are equally vital.
Flexible selection of tools and ways of working
There is no single perfect methodology or one ideal process. The essence of design is understanding the project goals, possibilities (scale, complexity, deadlines, budget and scope) as well as knowledge, appropriate selection and flexible use of tools. While designing and improving processes we take into account the real needs, current dynamics, and conditions related to changing requirements (user and business).
Design Process
We can show textbook charts, but in practice the design process is continuous change management. The iterative approach emphasizes frequent experimentation with solutions.
Discovery
We discover what lies behind the challenge and thoroughly investigate the business context.
Define & Test
We define needs - what has to be done and what expectations the product should meet.
Design & Test
We create prototypes and visual solutions. It should be beautiful and functional!
Develop & Test
After checking the prototypes and introducing changes, we send them to the development department.
Care
We test, listen, and improve. We conduct audits and take care of product maintenance.
Our tools
Scope of work – what we deliver
In-depth research and studies
We practice in-depth and thorough research, studies and audits.
We apply principles of behavioral psychology and cognitive science to understand how users think and decide. Our design strategy ensures that our products are not only visually appealing but also functionally engaging.
Proven solutions for your business:
- Target group research.
- In-depth interviews.
- Workshops with users.
- Usability tests.
- Data analysis (e.g. HotJar, Google analytics).
- UX/UI audit.
- Quantitative and qualitative tests.
Ideationally created designs
We practice in-depth and thorough research, studies and audits.
We apply principles of behavioral psychology and cognitive science to understand how users think and decide. Our design strategy ensures that our products are not only visually appealing but also functionally engaging.
Proven solutions for your business:
- Target group research.
- In-depth interviews.
- Workshops with users.
- Usability tests.
- Data analysis (e.g. HotJar, Google analytics).
- UX/UI audit.
- Quantitative and qualitative tests.
Optimally selected technology
We practice in-depth and thorough research, studies and audits.
We apply principles of behavioral psychology and cognitive science to understand how users think and decide. Our design strategy ensures that our products are not only visually appealing but also functionally engaging.
Proven solutions for your business:
- Target group research.
- In-depth interviews.
- Workshops with users.
- Usability tests.
- Data analysis (e.g. HotJar, Google analytics).
- UX/UI audit.
- Quantitative and qualitative tests.
Content strategy and information architecture
We practice in-depth and thorough research, studies and audits.
We apply principles of behavioral psychology and cognitive science to understand how users think and decide. Our design strategy ensures that our products are not only visually appealing but also functionally engaging.
Proven solutions for your business:
- Target group research.
- In-depth interviews.
- Workshops with users.
- Usability tests.
- Data analysis (e.g. HotJar, Google analytics).
- UX/UI audit.
- Quantitative and qualitative tests.
Intuitive and functional interfaces (UX/UI)
We practice in-depth and thorough research, studies and audits.
We apply principles of behavioral psychology and cognitive science to understand how users think and decide. Our design strategy ensures that our products are not only visually appealing but also functionally engaging.
Proven solutions for your business:
- Target group research.
- In-depth interviews.
- Workshops with users.
- Usability tests.
- Data analysis (e.g. HotJar, Google analytics).
- UX/UI audit.
- Quantitative and qualitative tests.
Effective visual communication
We practice in-depth and thorough research, studies and audits.
We apply principles of behavioral psychology and cognitive science to understand how users think and decide. Our design strategy ensures that our products are not only visually appealing but also functionally engaging.
Proven solutions for your business:
- Target group research.
- In-depth interviews.
- Workshops with users.
- Usability tests.
- Data analysis (e.g. HotJar, Google analytics).
- UX/UI audit.
- Quantitative and qualitative tests.
Solid design systems
We practice in-depth and thorough research, studies and audits.
We apply principles of behavioral psychology and cognitive science to understand how users think and decide. Our design strategy ensures that our products are not only visually appealing but also functionally engaging.
Proven solutions for your business:
- Target group research.
- In-depth interviews.
- Workshops with users.
- Usability tests.
- Data analysis (e.g. HotJar, Google analytics).
- UX/UI audit.
- Quantitative and qualitative tests.
In-depth research and studies
Ideationally created designs
Optimally selected technology
Content strategy and information architecture
Intuitive and functional interfaces (UX/UI)
Effective visual communication
Solid design systems
We practice in-depth and thorough research, studies and audits.
We apply principles of behavioral psychology and cognitive science to understand how users think and decide. Our design strategy ensures that our products are not only visually appealing but also functionally engaging.
Proven solutions for your business:
- Target group research.
- In-depth interviews.
- Workshops with users.
- Usability tests.
- Data analysis (e.g. HotJar, Google analytics).
- UX/UI audit.
- Quantitative and qualitative tests.
Workshops and effective communication
Understanding the business and customer needs is the key to success: it is also quite a challenge. During the workshops, we will work together to discover the best solutions for your business.
Design Sprint
Empathy Workshop
Design Discovery
User Tests
Benchmark Design
The Design Sprint is a focused, short-term workshop that spans 3 to 5 days. During this time, a design group collaboratively tackles a designated issue or challenge. Leveraging the varied skills of its members, the team swiftly progresses to the initial prototype stage.
We recommend Design Sprint for new projects or exceptionally difficult challenges that require the involvement of many people and different perspectives.
